Insights
Practical guides for franchise developers, retail site selectors, and multi-location operators who make decisions on real geographic data.
Radius-based territories fail in arbitration and miscount populations by 25–40%. Here's the complete method for defining drive-time territories that are defensible, accurate, and built for multi-unit growth.
Read →Patient access zones, coverage gap analysis, and competitive density — healthcare facility siting requires a different analysis than retail. Here's the complete drive-time methodology.
Read →Radius delivery zones over-promise in slow-access directions and exclude fast-access corridors. Drive-time zone mapping fixes last-mile accuracy for delivery, service area, and depot coverage planning.
Read →A 5-mile radius and a 15-minute drive can disagree by 40% on population. Here's the math, the geography, and what to use instead.
Read →Trade area analysis is the first thing serious site selectors do and the last thing most operators get around to. Here's how to do it right.
Read →An isochrone is the boundary of everywhere reachable in a given travel time. Here's how they're built, why they matter, and how to read one.
Read →By industry
These guides go deeper on the specific workflows for each industry — territory modeling, catchment sizing, competitive analysis.
Free isochrone tool — no signup, no card.