Insights
Practical guides for franchise developers, retail site selectors, and multi-location operators who make decisions on real geographic data.
A 5-mile radius and a 15-minute drive can disagree by 40% on population. Here's the math, the geography, and what to use instead.
Read →Trade area analysis is the first thing serious site selectors do and the last thing most operators get around to. Here's how to do it right.
Read →An isochrone is the boundary of everywhere reachable in a given travel time. Here's how they're built, why they matter, and how to read one.
Read →Free isochrone tool — no signup, no card.