- How do I map a delivery radius accurately?
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A delivery "radius" is a misnomer — the real question is: what addresses can be
reached within a 20-minute, 30-minute, or 45-minute drive from your fulfillment
location? A radius circle answers a different question (how far as the crow flies?)
that is irrelevant to delivery operations. To map an accurate service zone, use a
drive-time isochrone from your kitchen, warehouse, or dark store. The polygon
follows the real road network, accounting for one-way streets, highway access, and
time-of-day traffic. In most markets, the real 30-minute service area covers
40–60% less geographic area than a 30-minute radius circle because barriers and
slow roads constrain actual reach.
- What is the maximum delivery radius for restaurant delivery?
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Third-party platforms (DoorDash, Uber Eats, Grubhub) typically enforce a maximum
drive time rather than a fixed radius: usually 15–25 minutes from kitchen to
customer, depending on cuisine type and average order value. For independent delivery
operations, 20–30 minutes is the practical ceiling for food quality and customer
satisfaction. Mapping this as a drive-time polygon rather than a radius reveals the
true serviceable area — and often shows that the effective zone is smaller than
operators assume, particularly in markets with one-way grids, bridges, or highway
barriers.
- How do I map service areas for multiple delivery locations?
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Run a drive-time isochrone from each fulfillment location at your target delivery
time (e.g., 20 minutes). Areas covered by exactly one polygon have exclusive
coverage; areas covered by two or more can be assigned to whichever origin is
geographically faster (lower drive time) to optimize delivery speed. The union of
all polygons shows total market coverage; the gaps between polygons show
underserved areas where delivery is not practical from any current location.