Coverage analysis
What 10 minutes covers in San Francisco.
San Francisco occupies a 49-square-mile peninsula tip with water on three sides and steep hills throughout. Drive-time analysis here is dominated by bridge dependencies (Bay Bridge, Golden Gate, San Mateo, Dumbarton) and the BART/Caltrain transit network that often outperforms driving for cross-bay reach.
At 10 minutes, the San Francisco isochrone captures the neighborhood trade area — the area where customers make routine, repeat visits without deliberate trip planning. Unlike a 12–30 km² in open suburban markets; highly compressed in dense urban grids circle, the real road-network polygon follows San Francisco's actual highway corridors, accounts for bridge and interchange chokepoints, and respects the natural and built barriers that force drivers to detour.
Best-fit categories at 10 minutes: Fast-casual, fitness, neighborhood grocery, nail & hair, dry cleaning, tutoring. The 10-minute isochrone is the standard input for footprint mapping and proximity-marketing radius decisions.
The city-level population of 873,965 and a median household income of $130,696 give a sense of San Francisco's economic density, but the figure that matters for site selection is the population inside the polygon — not the city as a whole. That number shifts dramatically depending on whether you're drawing from a high-density urban core or a lower-density suburban corridor. Use the tool above to set your actual candidate location, then generate the isochrone to see the real catchment.