Coverage analysis
What 15 minutes covers in Portland.
Portland is bisected by the Willamette River with a limited number of bridges, and hemmed in by the Tualatin Mountains to the west — both factors warp drive-time polygons in ways that catch newcomers off guard. The urban growth boundary creates a hard cap on suburban reach that few other US metros share.
At 15 minutes, the Portland isochrone captures the standard trade area — a zone where trips are planned but customers are willing to cross neighborhood boundaries. Unlike a 30–80 km² in typical US metros; the range varies 3× depending on road density and barriers circle, the real road-network polygon follows Portland's actual highway corridors, accounts for bridge and interchange chokepoints, and respects the natural and built barriers that force drivers to detour.
Best-fit categories at 15 minutes: Casual dining, specialty retail, auto service, full-service salon, pet supply. The 15-minute isochrone is the standard input for franchise disclosure documents and protected-territory negotiations.
The city-level population of 652,503 and a median household income of $78,476 give a sense of Portland's economic density, but the figure that matters for site selection is the population inside the polygon — not the city as a whole. That number shifts dramatically depending on whether you're drawing from a high-density urban core or a lower-density suburban corridor. Use the tool above to set your actual candidate location, then generate the isochrone to see the real catchment.